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The internet has increased tremendously through the years, which has really given a huge push to the PPC advertising industry. This has made things better in some respects, but produced negative things in areas such as pay per click advertising.

Have a Unique URL: Even though that might sound technical, it’s not. While it sounds difficult, what we mean is that you need to make a unique URL for your sales page that will work with your PPC campaign. Just save a copy of your sales page under a different URL. So if for example your website is selling “health supplements” and your URL is www.besthealthsupplements.com, you can just save it as www.besthealthsupplements /product.

You can also make a sub-domain such as product.besthealthsupplements.com. Then you can use these cloned sales pages for your PPC campaign. Traffic from you PPC campaign will go to your cloned pages and other kinds of traffic coming to your site will be filtered out. So that your traffic isn’t diluted, make sure this page isn’t linked to anyplace else. Keep watch over the visitors coming just from your PPC campaign.

Set Different Bid Prices for Content Oriented Sites: The price that you dish out per click can be lowered by getting this done first, which will also greatly bring down all attached financial risk. The way that ads are shown can always be limited on certain targeted content websites, which will reduce your exposure. But why would anybody want to limit their ad’s exposure?

The reason for this is, you want your ad to be focused only on those content sites that are worth it and are of good quality. Putting your ads on all sites that show your keyword is only asking for the possibility of click fraud. Taking some of these small steps can make a big difference in the amount of return that you receive from your original pay per click investment.

Contact Your PPC Rep. If Needed: Websites often fail to report click fraud to concerned authorities, so it goes unnoticed. Collect data and facts when you feel there is fraudulent activity going on, then quickly submit the information that shows you are a victim of click fraud to your PPC representative and ask them for a refund. Persevere in your efforts even though the investigation could take some time because it is your investment that is at stake. You have to be sure that whatever steps you’re taking are in time because the more you delay such issues, the higher are the chances of losing more money.

Every single step that you take towards eliminating click fraud will help you bring down your losses to a great extent. Remember that your pay per click campaign is there to get a return on your investment, not lose money.

Mastering affiliate marketing sure isn’t easy! But if you pick the best affiliate programs you are already way ahead of the crows. Check out the links to learn how.